BBA in Marketing

University of Massachusetts Amherst

Amherst, Massachusetts, USA
BBA in Marketing
Duration4 Years
LevelBachelors Program
  • Isenberg Marketing students learn how to match wit, insight, and creativity with brand-building strategy and well-executed tactics
  • As a marketing major, students will learn about:
    • What products customers need/want
    • How to communicate with an audience
    • Where to sell products
    • How to price products
    • Why and when consumers buy
  • Students will leave Isenberg ready to excel in a range of marketing-related careers in:
    • Product development
    • Market research
    • Advertising services
    • Copywriting
    • Promotions
    • Sales 
Fees componentsAmount
Tuition & fees2620454 INR
Hostel & Meals498764 INR
Insurance123409 INR
Technology Fee29296 INR
Student Activities Fee18164 INR
Isenberg School of Management Fee73240 INR
New Student Enrollment Fee35521 INR
Total778394 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
  • If an applicant has completed high school but have not previously enrolled in a college or university applicant must possess any one of the certificates:
    • Central Board of Secondary Examination (CBSE)
    • Council for Indian School Certificate (CISCE)
    • Other examining board test results from grades X and XI
  •  Prerequisite:
    • English
    • Mathematics (Algebra II minimum):
      • four math units in high school including an advanced math course, such as pre-calculus, calculus, or trigonometry
    • Natural Science (3 labs)
    • Social Science (one course in US history)
    • Foreign Language
    • Electives (from areas above, arts and humanities, or computer science)
ExamsTOEFL: 80
  • with a minimum of 20 on each subscore

IELTS: 6.5
  • with minimum of 6.0 on each subscore

Additional info
  • While it is not required for admission, all international students may choose to submit a third-party unscripted interview. 
  • Beginning with the spring 2021 term, and continuing for each spring and fall term through spring 2023, the University of Massachusetts Amherst is making standardized tests (SAT scores) optional for its first-year entering applicants
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