| Duration | 4 Years |
|---|---|
| Level | Bachelors Program |
- The Bachelor of Business Administration degree with a major in Marketing prepares students for a career in marketing by providing them with an in-depth understanding of why customer buy certain products and services and how to effectively retain customers
- Students will also learn how to improve sales, conduct market research, and develop promotional techniques to communicate with customers
- Marketing pertains to all activities involved in understanding consumer needs, developing products and services that satisfy those needs, and then communicating product benefits and availability in order to stimulate demand
- Marketers are creative in solving problems and have a good understanding of the relationship between value and cost. They also have excellent communication skills and are persuasive in recommending the right course of action
- Students will study courses like Business Statistical Methods II, Principles of Financial Accounting, Principles of Managerial Accounting, Principles of Macroeconomics, Principles of Microeconomics, The Legal Environment of Business, Management Information Systems, Financial Management, Principles of Marketing, International Logistics, Principles of Management, etc.
- Following concentrations are available:
- PGA Golf Management Concentration (PGM)
- Supply Chain Management
- Integrated Digital Marketing
| Fees components | Amount |
|---|---|
| Tuition & fees | 1746042 INR |
| Hostel & Meals | 639092 INR |
| Insurance | 146773 INR |
| Transportation | 165229 INR |
| Books | 87888 INR |
| Student Activity Fees | 732 INR |
| Personal Expenses | 227190 INR |
| Capital Improvement Fee | 7324 INR |
| Total | 1274228 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned
|
|---|---|
| Exams | TOEFL: 71 IELTS: 6 |
| Additional info |
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