| Duration | 4 Years |
|---|---|
| Level | Bachelors Program |
- In the Public Relations and Advertising program students will develop an understanding of public relations and advertising theories and practices
- Students learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and ability to speak and write effectively
- Courses in the Public Relations and Advertising program curriculum include: Advertising & Public Relations Ethics, Copywriting, Creativity in Advertising, Crisis Communication Management, etc.
- At the end of the program, ?Students will be able to:
- Identify, explain and apply conceptual and historical foundations of public communication disciplines as they relate to information and persuasion theories, concepts and models.
- Construct and analyze audience research and environmental scanning
- Apply measurement and evaluation techniques to products, projects and programs.
- Develop and demonstrate strategic plans and planning methods, issues management techniques, and message development practices in a variety of settings and applications
| Fees components | Amount |
|---|---|
| Tuition & fees | 2969955 INR |
| Hostel & Meals | 1014227 INR |
| Insurance | 52733 INR |
| Transportation | 23071 INR |
| New student Orientation fee | 16479 INR |
| Student Activity Fee | 5932 INR |
| Athletic fee | 5493 INR |
| Health plan | 13183 INR |
| Total | 1131118 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned
|
|---|---|
| Exams | TOEFL: 80
IELTS: 6.5 PTE: 53 |
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