MSc Strategic and Digital Marketing

MSc Strategic and Digital Marketing

De Montfort University

Leicester, Leicestershire, UK
MSc Strategic and Digital Marketing
Duration12 Months
LevelMasters Program
  • Grounded in the latest theory, this practical course will enable students to develop advanced strategic and digital marketing skills needed for a prosperous marketing career.
  • This is a specialist master’s degree for students with previous qualifications in marketing and/or substantial marketing experience. 
  • Through this course students will learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.
  • Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.
  • Course Modules 
    • Strategic Marketing
    • Social Media Strategy 
    • Managing Advertising and Communications 
    • Marketing Research in Practice
    • Direct and Digital Marketing
Fees componentsAmount
Tuition & fees1480732 INR
Hostel & Meals537222 INR
Books & Supplies52738 INR
Miscellaneous Expenses52738 INR
International Student Fee76065 INR
Total718763 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
Bachelors50.0%
  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.
  • Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for the Marketing Management MSc.
  • Applicants with no formal qualifications but with significant business experience will be considered on an individual basis. 
ExamsIELTS: 6
  • Minimum of 5.5 in each component
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