MSc International Management (Marketing Management)

Duration	1 Year
Level	Masters Program

This innovative new course gives students a firm grounding in the two disciplines of management and marketing in an international context
Students gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting
If an applicant is a business graduate or a graduate from a related discipline and wants to pursue a career in management or marketing, this is the course for such applicants
It will also appeal if students are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience
The applied nature of the course is considered to be one of the highlights of the programme, enabling students to work on live projects
This gives students opportunities to network with local employers and gain invaluable experience of putting theory into practice
The Marketing Analytics in Practice module evaluates ways in which an organization can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service objectives

Class 12th	No specific cutoff mentioned
Bachelors	50.0% Applicants must have an honors degree (at least a 2:2) with any one of the following: 55% or CGPA 5.8/10 from a recognized Indian university 50% or CGPA 5.5/10 minimum from the following universities: Mumbai, Delhi, Pune, Anna, Jadavpur or Kolkata University Applicants without an honors degree but with significant appropriate work experience can also apply
Exams	IELTS: 6 With a minimum of 5.5 per component PTE: 52 With a minimum of 51 band score
Additional info	ELP Waiver: ELP requirement will be waived if applicants have 65%+ marks in English from CBSE in 12th (CBSE XII - Functional English/CBSE XII English core) Applicants will have to give an interview if they apply for ELP waiver

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