MSc in Marketing and Consumer Studies

University of Guelph

Guelph, Ontario, Canada
MSc in Marketing and Consumer Studies
Duration2 Years
LevelMasters Program
  • Program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large research projects
  • Program prepares students to pursue a career in marketing, brand management, product development, market research, and consumer protection policy
  • Program is divided into two parts consumer behaviour and Marketing
  • Students will study courses like Consumption Behaviour Theory, Marketing Theory, Multivariate Research Methods and Qualitative Research Methods
Fees componentsAmount
Tuition & fees1184305 INR
Hostel & Meals923840 INR
Insurance12241 INR
Transportation173220 INR
Student Fees46538 INR
Books and supplies115480 INR
Miscellaneous expense86610 INR
Total1357929 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
BachelorsNo specific cutoff mentioned
  • Applicants must hold a four-year bachelor’s degree equivalent to a Canadian degree is required. Completion of both a bachelor’s (three-year) degree and a master’s or a four-year bachelor’s degree will be considered.
  • Applicants must get at least a B average in the final two years of their undergraduate program where B is equivalent to First Class division or 60 % marks in India
  • Academic background in consumer studies, the social sciences or humanities, or business programs such as marketing, finance, or real estate is required
  • Applicants should have completed a minimum of one course in statistics
  • Applicants with considerable experience in a business or management role, who meet the minimum grade requirements but are lacking in the required academic areas may be required to complete one or more recommended undergraduate courses
ExamsTOEFL: 89
  • Minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing)

IELTS: 6.5

PTE: 60
  • Minimum score of 60 must be achieved in each individual component

GRE: Accepted
  • Minimum requirement is 55th percentile

GMAT: 550

Additional info
  • Guelph will be accepting Duolingo and CAEL scores for the Fall 2021 admission cycle only and will re-evaluate the opportunity for future use
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