MSc in Marketing and Consumer Studies

Duration	2 Years
Level	Masters Program

Program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large research projects
Program prepares students to pursue a career in marketing, brand management, product development, market research, and consumer protection policy
Program is divided into two parts consumer behaviour and Marketing
Students will study courses like Consumption Behaviour Theory, Marketing Theory, Multivariate Research Methods and Qualitative Research Methods

Class 12th	No specific cutoff mentioned
Bachelors	No specific cutoff mentioned Applicants must hold a four-year bachelor’s degree equivalent to a Canadian degree is required. Completion of both a bachelor’s (three-year) degree and a master’s or a four-year bachelor’s degree will be considered. Applicants must get at least a B average in the final two years of their undergraduate program where B is equivalent to First Class division or 60 % marks in India Academic background in consumer studies, the social sciences or humanities, or business programs such as marketing, finance, or real estate is required Applicants should have completed a minimum of one course in statistics Applicants with considerable experience in a business or management role, who meet the minimum grade requirements but are lacking in the required academic areas may be required to complete one or more recommended undergraduate courses
Exams	TOEFL: 89 Minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing) IELTS: 6.5 PTE: 60 Minimum score of 60 must be achieved in each individual component GRE: Accepted Minimum requirement is 55th percentile GMAT: 550
Additional info	Guelph will be accepting Duolingo and CAEL scores for the Fall 2021 admission cycle only and will re-evaluate the opportunity for future use

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