MSc Digital Marketing

Duration	12 Months
Level	Masters Program

The MSc Digital Marketing program at Lincoln is designed for graduates wanting to practice in this increasingly important field of marketing and gain a strategic understanding of its place within the wider marketing function
The course aims to empower students to be critical thinkers in the global world of digital marketing in order to lead and develop industry practices and processes in responsible and strategically mindful ways
The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement
Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. The Professional Practice pathway is only available for a September start
Students will study the following core modules:
- Digital Marketing Strategy, Planning and Budgeting
- Developing Entrepreneurial Capability and Mindset
- BIG Data and AI
- Leadership Development
- Personal Inquiry Project
- Consumer Behaviour
- Social Media Marketing
- Ecommerce Website Design and SEO
- Developing Digital Brands
- Databases and Email Marketing

Class 12th	No specific cutoff mentioned
Bachelors	50.0% Applicants would be expected to have a minimum 2:2 honors degree in marketing, business, or management. Accredited prior learning (APL) with marketing experience also considered Applications from individuals with alternative UG study area degrees or from students with experience in the industry will be considered on an application-by-application basis, and interviews will be held where appropriate
Exams	IELTS: 6 With a minimum of 5.5 in each element PTE: 58 With a minimum of 51 in each element
Additional info	Applicants with 70%+ marks in English in Standard XII (awarded by CISCE or CBSE) can apply for an ELP waiver

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