| Duration | 12 Months |
|---|---|
| Level | Masters Program |
- The primary goal of the program is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business and marketing strategies.
- The marketing-focused curriculum, offered by renowned and world-class Marketing Department Faculty, provides students with both conceptual frameworks as well as analytical tools to formulate and identify business and marketing problems and opportunities, understand customers and incorporate customer insights to make informed marketing decisions, and design effective marketing plans to improve business performance.
- Required courses include:
- Market-Based Management
- Business Statistics
- Managerial and Financial Accounting
- Marketing Research and Analytics
- Marketing Strategy
- In addition, students choose from a wide array of elective courses:
- Brand Management
- Digital Marketing
- Management of Marketing Communications
- Visual Analytics with Tableau and Data Mining
- Innovation and Product Strategy
- Pricing and Channel Strategy
| Fees components | Amount |
|---|---|
| Tuition & fees | 3798519 INR |
| Hostel & Meals | 822485 INR |
| Insurance | 199579 INR |
| Transportation | 17724 INR |
| Mandatory Fees | 97702 INR |
| Books & Supplies | 87888 INR |
| Miscellaneous Expenses | 292960 INR |
| International Student Fee | 29296 INR |
| iCourse Fee | 7324 INR |
| Total | 1554958 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned |
|---|---|
| Bachelors | 3.0 GPA
|
| Exams | TOEFL: 85 IELTS: 7
PTE: 60 GRE: Accepted GMAT: Accepted |
| Additional info |
|
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