Master’s of Science in Marketing

University of Alabama

Tuscaloosa, Alabama, USA
Master’s of Science in Marketing
Duration1 Year
LevelMasters Program
  • Marketing is the field of business concerned with the identification and analysis of consumer and business market needs and the development and management of marketing programs to satisfy those needs
  • The Master of Science in Marketing is an intensive program designed to give students advanced analytical marketing skills
  • The degree is offered with two specializations and two focused areas of study:
  • Digital and Social Media Marketing Specialization:– It involves a deep dive into the new world of digital marketing, with an overview course in social media–based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing
  • Marketing Analytics Specialization:- It involves a heavy curriculum in statistics and SAS programming emphasizing data analysis and data mining
  • Marketing Management Focused Area of Study:- It allows for maximum flexibility in course selection and career planning
  • Professional Sales Focused Area of Study:- It appeals to many marketing and non-marketing undergraduates who wish to blend sales skills with the knowledge from their major field to serve a variety of industrial and service providers in their area of interest
Fees componentsAmount
Tuition & fees2140805 INR
Hostel & Meals864378 INR
Insurance127950 INR
Books & supplies87888 INR
International fee10986 INR
Personal Expense65916 INR
Total1157118 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
Bachelors3.0 GPA
  • Applicants must hold the equivalent of a U.S. four-year bachelor’s degree from an accredited university or college
  • Applicants must have an undergraduate GPA of 3.0 overall, 3.0 for the last 60 semester hours in a degree program, or 3.0 for a completed graduate degree program
  • The average GPA of recent acceptees has been approximately 3.5
ExamsTOEFL: 100

IELTS: 6.5

PTE: 59

GRE: 300

GMAT: 550
  • The average GMAT of recent acceptees has been 620

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