Master of Marketing & Innovation Management

Edith Cowan University

Joondalup, Western Australia, Australia
Master of Marketing & Innovation Management
Duration2 Years
LevelMasters Program
  • The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
  • Students in this course will be able to create value for an organization, their customers, their partners, and society at large.
  • The students will be equipped with the skills and knowledge required for a career in customer, product, brand, and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
  • This master course provides students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Fees componentsAmount
Tuition & fees1705136 INR
Hostel & Meals590684 INR
Insurance29111 INR
Total619795 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
BachelorsNo specific cutoff mentioned
  • Applicants should have a Bachelor's degree from a recognized University. OR
  • Equivalent prior learning including at least five years relevant professional experience OR
  • Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
ExamsTOEFL: 84
  • With no individual score less than 17

IELTS: 6.5
  • No individual band less than 6.0

PTE: 58
  • With no scores less than 50

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