Master of Marketing

Sydney Business School, University of Wollongong

Wollongong, New South Wales, Australia
Master of Marketing
Duration1.5 Years
LevelMasters Program
  • The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. Students will learn how to use this market research to make more effective marketing decisions
  • Leading Marketing academics will teach students to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market
  • Students will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity
  • This master’s degree will ultimately enable students to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create
  • Students will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills
Fees componentsAmount
Tuition & fees1980874 INR
Hostel & Meals723337 INR
Insurance33430 INR
Student Services and Amenities Fee17556 INR
Housing Application Fee1571 INR
Residential Fee Pre-payment28045 INR
Ancillary Housing Fees28045 INR
Total831984 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
  • Applicants must have a recognized bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business
  • Other tertiary qualifications combined with extensive professional work experience will be considered
ExamsTOEFL: 86
  • With a minimum score of 18 in Reading & Writing and 17 in Listening & Speaking

IELTS: 6.5
  • With a minimum score of 6 in each skill

PTE: 62
  • With a minimum score of 54 in each skill

Additional info
  • Students who have a bachelor's degree in Business or Commerce related area will be granted fewer core subjects
  • Due to the current impacts of COVID-19 on in-person testing centers, UOW is accepting Alternative English tests for entry into Autumn 2021 and Trimester 1 2021. The requirements for accepting these tests are:
    • If standard testing is available in the applicant's country, applicants must use one of these tests
    • If the standard tests are not available (or only partially available) in the applicant's country due to COVID-19 restrictions, UOW will accept
      • Online IELTS Indicator or
      • Online TOEFL IBT at Home
    • If neither the IELTS Indicator nor TOEFL at Home is available in the applicant's country, the applicant can use Duolingo. See notes regarding Duolingo the use of Duolingo
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