Marketing Analytics and Insights, MS

Marketing Analytics and Insights, MS

Wright State University

Dayton, Ohio, USA
Marketing Analytics and Insights, MS
Duration1.5-2 Years
LevelMasters Program
  • The Master of Science in Marketing Analytics and Insights arms professionals with the analytical skills students need to advance and build their careers. Students will develop a strong base in marketing strategy, consumer behavior, marketing analysis, and insights while learning the fundamental skills and tools to secure and analyze marketing data
  • The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights
  • The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations
Fees componentsAmount
Tuition & fees1412507 INR
Hostel & Meals460387 INR
Insurance180170 INR
International Fee21972 INR
Books58006 INR
Residence Activity Fee4394 INR
Residence Communication Fee14648 INR
New Student orientation Fee1831 INR
Total741408 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
BachelorsNo specific cutoff mentioned
  • Applicants for the program must possess a bachelor’s degree and should have at least 2 years of work experience in Marketing, Analytics, or related business areas
  • No GMAT or GRE is required so long as the candidate’s cumulative undergraduate GPA is at least 2.7 out of 4.0
  • Applicants with a 3.0 or higher GPA will be admitted fully to the program
  • Applicants with a 2.70-2.99 GPA will be admitted conditionally to the program
  • Applicants with a GPA of 2.50 to 2.69 may petition for admission so long as that application is accompanied with a GMAT score of at least 400
  • All students admitted by petition will be conditional. If accepted for conditional admission, that student must maintain a GPA of at least 3.0 out of 4.0 for the first 9 hours of course work
Work experience2 years
  • Applicants should have at least 2 years of work experience in Marketing, Analytics, or related business areas
ExamsTOEFL: 79

IELTS: 6

PTE: 57
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