MA in Integrated Marketing Communication (IMC)

York College of Pennsylvania

York, Pennsylvania, USA
MA in Integrated Marketing Communication (IMC)
Duration1.5-2 Years
LevelMasters Program
  • Integrated Marketing Communication (IMC) is the juncture of strategy and creativity, providing a comprehensive foundation in marketing and communication
  • Through modern digital interactive marketing, and strategic communication strategies and tactics, students will gain practical experience in the convergence of key areas of advertising, public relations, new media, and market research
  • The MA in Integrated Marketing Communications will provide the graduate with both the theory and practical experiences in each of the key areas of Advertising, Public Relations, Social Media, Brand Management, and Marketing Research necessary to be successful
Fees componentsAmount
Tuition & fees805640 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
BachelorsNo specific cutoff mentioned
  • Applicants with an undergraduate degree outside of Business or Public Relations are required to demonstrate academic proficiency in business concepts prior to beginning MA IMC course
ExamsTOEFL: Accepted

IELTS: Accepted

GMAT: Accepted
  • A GMAT waiver will be granted based on the following characteristics:
    • An undergraduate GPA of 2.8 or higher
    • A graduate degree from a regionally accredited college or university
    • One of the following professional certifications: Certified Financial Planner (CFP), Certified Management Accountant (CMA), Certified Public Accountant (CPA), Certified Six Sigma (Master) Black Belt (CSSMBB or CSSBB), Chartered Financial Analyst (CFA), Lean Gold or Silver Certified (LGC or LSC), Project Management Professional (PMP)
    • 5+ years of work experience, including leadership responsibilities

Additional info
  • Applicants may be requested for an admissions interview
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