MA in Integrated Marketing Communication (IMC)

Duration	1.5-2 Years
Level	Masters Program

Integrated Marketing Communication (IMC) is the juncture of strategy and creativity, providing a comprehensive foundation in marketing and communication
Through modern digital interactive marketing, and strategic communication strategies and tactics, students will gain practical experience in the convergence of key areas of advertising, public relations, new media, and market research
The MA in Integrated Marketing Communications will provide the graduate with both the theory and practical experiences in each of the key areas of Advertising, Public Relations, Social Media, Brand Management, and Marketing Research necessary to be successful

Fees components	Amount
Tuition & fees	805640 INR

Class 12th	No specific cutoff mentioned
Bachelors	No specific cutoff mentioned Applicants with an undergraduate degree outside of Business or Public Relations are required to demonstrate academic proficiency in business concepts prior to beginning MA IMC course
Exams	TOEFL: Accepted IELTS: Accepted GMAT: Accepted A GMAT waiver will be granted based on the following characteristics: An undergraduate GPA of 2.8 or higher A graduate degree from a regionally accredited college or university One of the following professional certifications: Certified Financial Planner (CFP), Certified Management Accountant (CMA), Certified Public Accountant (CPA), Certified Six Sigma (Master) Black Belt (CSSMBB or CSSBB), Chartered Financial Analyst (CFA), Lean Gold or Silver Certified (LGC or LSC), Project Management Professional (PMP) 5+ years of work experience, including leadership responsibilities
Additional info	Applicants may be requested for an admissions interview

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