MA Advertising and Design

Duration	12 Months
Level	Masters Program

The MA Advertising and Design provides students with an excellent opportunity to develop skills in design and visual communications whilst allowing them to acquire a comprehensive knowledge and understanding of practices and principles in marketing and advertising
Students will develop their own practice, collaborate with other designers, and gain an enhanced understanding of how design can convey a brand message, using a range of software and techniques
Students will also study advertising research and theory in order to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers
Taught collaboratively by the School of Design and Leeds University Business School – one of the world’s top 100 business schools
Students will cover modules like Visual Communication, Integrated Communication, Marketing Communications, Consumer Behaviour, Global Strategic Marketing, Advertising, and Media Planning and Strategy, etc.

Class 12th	No specific cutoff mentioned
Bachelors	60.0% Applicants must have a bachelor's degree with a 2:1 (Hons) or equivalent qualification In exceptional circumstances, the university may also consider applicants who don’t have a degree but do have relevant work experience
Exams	IELTS: 6.5 With no less than 6.0 in any component PTE: 64 With no less than 60 in any component
Additional info	Applicants with a 70-75% in English in 12th depending on state board can fulfill English language proficiency Applicants may be invited to attend an interview with the program manager either by phone, Skype, or in-person Applicants from non-design backgrounds must also have a portfolio – this can include a variety of materials which they feel best demonstrates their creative ability

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