| Duration | 3 Years |
|---|---|
| Level | Bachelors Program |
- This course will provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing
- Students will explore the principles of internationalisation of small businesses, international business, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across national borders
- A range of optional modules will allow students to shape their degree to suit their career plans and interests
- Year 1 gives students a firm grounding in international business, and puts this into the context of entrepreneurship, organisational behaviour and economics
- In the following year, students will learn more about research methods in international business and the challenges and strategies related to managing across cultures and international boundaries
- During the final year, students will engage with some of the very latest research in international business and develop their knowledge of international strategic management
- Students will cover modules like Principles of International Business, Global Entrepreneurship, Organisational Behaviour, Fundamentals of Marketing, Economics for Management, etc.
| Fees components | Amount |
|---|---|
| Tuition & fees | 2129820 INR |
| Hostel & Meals | 672415 INR |
| Total | 672415 INR |
Entry Criteria
| Class 12th | 80%
|
|---|---|
| Exams | IELTS: 6.5
PTE: 60
|
| Additional info |
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