| Duration | 51 Weeks |
|---|---|
| Level | Bachelors Diploma Program |
- This one-year Co-op diploma focuses on marketing, advertising, and campaign management. It is powered by Digital Marketing Institute (DMI)
- Upon completion of the program, students will receive a Digital Marketing Associate Certificate from DMI
- Students will build a sound marketing strategy using research, understand the PPC marketing model, and make the most of social media to thrive in the evolving digital world
- Students will learn from guest speakers and gain hands-on co-op experience for in-demand transferable skills.
- In this program, students will be primed to acquire industry-recognized certificates and learn to:
- Develop digital advertising campaigns such as presentations, websites, and social media, brochures, reports, and newsletters
- Make use of tools such as WordPress, HTML and CSS, Google Ads, and Google Analytics
- Learn to improve the writing and create content for promotional purposes
- Plan and implement a successful marketing strategy to position a brand and maintain its reputation and build a website
- Conduct surveys to identify the interests and concerns of key stakeholders
- Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
| Fees components | Amount |
|---|---|
| Tuition & fees | 836941 INR |
| Insurance | 43305 INR |
| Technology, Books & Materials Fees | 28870 INR |
| Total | 72175 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned
|
|---|---|
| Exams | TOEFL: 65 IELTS: 5.5 PTE: 43 |
| Additional info |
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