Consumer Analytics and Marketing Strategy MSc

Duration	12 Months
Level	Masters Program

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS
Ranked 2nd for Marketing and 1st in the Russell Group (CUG 2020)
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use
Stuudents will also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy
Core modules will introduce students to a range of analytical methods, ensuring them develop a solid foundation in the essential skills for consumer analytics and marketing strategy
Students will learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations
Students will also study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations
Students will cover modules like Geographic Data Visualisation & Analysis, Big Data and Consumer Analytics, Predictive Analytics, Applied GIS and Retail Modelling, Business Analytics and Decision Science, Marketing Research Consultancy Project, Digital and Interactive Marketing, Marketing Strategy, etc.

Class 12th	No specific cutoff mentioned
Bachelors	60.0% Applicants must have a bachelor degree with a 2:1 (hons) in any subject Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required
Exams	IELTS: 6.5 With no less than 6.0 in each section PTE: 64 With at least 60 in each of the skills
Additional info	Applicants with a 70-75% in English in 12th depending on state board can fulfill English language proficiency

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