Business and Marketing MA

Duration	1 Year
Level	Masters Program

This programme is designed for graduates wishing to start, or further develop, careers in marketing
The programme explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research
The programme will also develop students knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students ability to take a strategic overview of business and organisational issues
The programme will prepare students for a career in marketing or in business and management
Students may choose to undertake a dissertation in a business or marketing topic

Class 12th	No specific cutoff mentioned
Bachelors	50.0% The student must have a 2(ii) or (50% - 59%) undergraduate degree in a relevant subject (e.g. Economics, Finance, Accounting, Management), or a similar qualification from any other institution Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered
Exams	IELTS: 6 No band less than 5.5 PTE: 56 No band less than 51
Additional info	Applicants may be exempted from the English Language requirement if they have scored 70% in English for all Central and State Boards (except Punjab State Board) and a Medium of Instruction Letter (MOI) from within 2 years of graduation. For students from Punjab State Board, IELTS is mandatory

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