| Duration | 3 Years |
|---|---|
| Level | Bachelors Program |
The degree equips students for graduate employment in a range of marketing disciplines such as Advertising, Public Relations, Customer Management, International Marketing and Digital marketing. Its small group, workshop based approach encourages students to participate in the learning process and develop the ability to critically analyse marketing theory.
Modules included are:
• An Introduction to Marketing
• Consumer Behaviour
• Brands and Branding
• Multi-media Marketing
• Niche Marketing
• Integrated Marketing Communications
• Global Marketing
| Fees components | Amount |
|---|---|
| Tuition & fees | 1369170 INR |
| Hostel & Meals | 709534 INR |
| Total | 709534 INR |
Entry Criteria
| Class 12th | 65%
|
|---|---|
| Exams | IELTS: 6 with no component less than 5.5 |
| Additional info | • Official transcript • Personal Statement telling more about motivation for applying for the course, work experience (if relevant) and general interests related to the course of study • One academic reference |
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