B.S. in Marketing Innovation & Analytics

Stevens Institute of Technology

Hoboken, New Jersey, USA
B.S. in Marketing Innovation & Analytics
Duration4 Years
LevelBachelors Program
  • The technology focus of the core Marketing Innovation & Analytics classes ensures students are prepared to analyze customer data and craft messaging that resonates strongly with the desired audience
  • Students in the marketing program develop the skills needed to pursue careers at product and service providers in any industry, and will especially stand out for employers at firms that understand the value of analytics-driven marketing
  • Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success
Fees componentsAmount
Tuition & fees3942363 INR
Hostel & Meals1190882 INR
Insurance155635 INR
General Service Fee121871 INR
Student Activity Fee24902 INR
Books87888 INR
Miscellaneous expense 76902 INR
Total1658080 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
  • Applicants must have a high school diploma/certificate or equivalent
  • Stevens has no minimum GPA or test score requirement. Successful applicants in recent incoming classes had an average GPA of 3.8 (out of 4.0)
  • Subjects required:
    • Four years of English
    • Four years of mathematics (two years of algebra; one year of geometry; and one year of pre-calculus). Applicants to the Quantitative Finance program should have more extensive preparation in high school math with one year of calculus
    • Three years of science (two of which must include biology, chemistry or physics)
ExamsTOEFL: 80

IELTS: 6

PTE: 53

SAT: Accepted
  • Successful applicants in recent incoming classes had an average SAT scores in the range of 1330 to 1480

Additional info
  • International applicants are strongly recommended to schedule an interview
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