| Duration | 4 Years |
|---|---|
| Level | Bachelors Program |
- Understanding the dynamic marketplace and the needs of consumers are critical for business success in the 21st century
- The 120-credit B.S. in Marketing prepares students for professional careers in a wide variety of marketing functions within the business and not-for-profit organizations
- Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, promotion of products and ideas, business relationships, and predictions of consumer behavior
- As a marketing major, students will develop the creative, analytical and communication skills necessary to succeed in the field
- Students also will develop competencies in product and service promotion, distribution, buyer behavior, and market research
- Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and through hands-on field projects
| Fees components | Amount |
|---|---|
| Tuition & fees | 2777700 INR |
| Hostel & Meals | 1011151 INR |
| Insurance | 292960 INR |
| University Fee | 146041 INR |
| Total | 1450152 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned
|
|---|---|
| Exams | TOEFL: 75 IELTS: 6 SAT: Accepted |
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