B.S.B.A. In Marketing

Northern Kentucky University

Highland Heights, Kentucky, USA
B.S.B.A. In Marketing
Duration4 Years
LevelBachelors Program
  • Marketers are literally the interface between the organization and its customers
  • The program provides students with the analytical, financial, communication, technical competencies and decision-making skills needed to succeed as a marketing professional
  • The required “Consumer Insights” course, introduces students to the role of research in marketing decision making through hands-on learning with client research projects
  • Students will study subjects like Global Viewpoints, Introduction to Statistical Methods, Operations Management in Business, Marketing Planning and Analysis, etc.
  • Students successfully completing the B.S.B.A. major in marketing automatically earn an interdisciplinary Minor in Business as part of their required course of study for the major degree
Fees componentsAmount
Tuition & fees1455425 INR
Hostel & Meals604962 INR
Mandatory Campus Recreation Fee 28124 INR
Orientation Fee7324 INR
Total640410 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
  • Applicants must have passed high school
  • Applicants should have studied the following courses:-
    • Four years of English
    • Three years of math including Algebra I, Algebra II, Geometry or three integrative math courses
    • Three years of science
    • Three years of social studies
ExamsTOEFL: 79
  • With a minimum of 14 in reading

IELTS: 6.5
  •  With a minimum of a 5.5 in Reading and 5 in Writing

PTE: 55

SAT: Accepted
  • Writing and Language 25, Math 25, Reading 26

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