B.B.A. in Marketing

Marshall University

Huntington, West Virginia, USA
B.B.A. in Marketing
Duration4 Years
LevelBachelors Program
  • The Division of Management, Marketing & MIS offers a Bachelor of Business Administration degree in Marketing
  • The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market
  • This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares students to professionally carry out these responsibilities
  • Students who graduate with a B.B.A. in Marketing will develop the following skills:
    • Critical thinking skills
    • Oral and written communication skills
    • Selling skills – product, price, promotion, and distribution tools
    • Market and distribution research
    • Quantitative and qualitative analysis of market data
    • Development, analysis, and modification of marketing plans and strategy
    • Foreign marketing environments
    • Consumer behavioral patterns
    • Research skills
Fees componentsAmount
Tuition & fees1817524 INR
Hostel & Meals701639 INR
Transportation87888 INR
Books and supplies80564 INR
Miscellaneous/Personal79612 INR
Program Fees53758 INR
fee123263 INR
Total1126724 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
  • Applicants must have 
    • A high school diploma 
    • An overall Grade Point Average of at least 2.00 on a 4.00 scale and a SAT total score (CR+M) of 900(Prior to March 2016); 990 (After to March 2016)of 990; OR
    • An overall Grade Point Average of at least 3.00 on a 4.00 scale and a SAT total score (CR+M) of 770 (Prior to March 2016); 880 (After to March 2016)
  • Prerequisite subjects:
    • English (including courses in grammar, composition, and literature) 
    • Mathematics (Algebra I and higher)
    • Social studies (including U.S. studies/history)
    • Science (all units must be college-preparatory laboratory science, preferably  biology, chemistry, and physics)
    • World language
    • Arts
ExamsTOEFL: 61


SAT: 770
  • Prior to March 2016, an SAT total score (CR+M) of 900; after March 2016, an SAT total score of 990 - If the applicant has a GPA of 3.00 in High School
  • Prior to March 2016, an SAT total score (CR+M) of 770; after March 2016, an SAT total score of 880 - If the applicant has a GPA of 2.00 in High School

Additional info
  • ELP Waiver: If the Applicant's Diploma or degree is from an English speaking school no need to provide ELP scores
    • A degree from English speaking school - A degree or a diploma from an accredited secondary school, college or university in which the primary language of instruction for the entire institution is English 
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