| Duration | 1 Year |
|---|---|
| Level | Masters Program |
- The course aims to develop students’ critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace
- While advertising is just one element of marketing, it is nonetheless a vital and huge sector of employment, which requires you to develop specialist skills and knowledge, and is where students can put marketing theories into specific advertising strategies
- As well as featuring creative elements, the course will also give students the opportunity to develop their business acumen
- For example, students get the opportunity to take part in a marketing simulation exercise, which requires them to apply the necessary skills to engage with the media in order to manage a crisis or to develop a marketing campaign
- This course also allows students to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising
| Fees components | Amount |
|---|---|
| Tuition & fees | 1683572 INR |
| Hostel & Meals | 659230 INR |
| Transportation | 38945 INR |
| Books and materials | 25558 INR |
| Personal Expenses | 197972 INR |
| Total | 921705 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned |
|---|---|
| Bachelors | 50.0%
|
| Exams | IELTS: 6.5
|
| Additional info |
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