Master of Marketing

Master of Marketing

University of Wollongong – Australia

Wollongong, New South Wales, Australia
Master of Marketing
Duration18 Months
LevelMasters Program
  • The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. Students will learn how to use this market research to make more effective marketing decisions
  • Leading Marketing academics will teach students to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market
  • Students will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity
  • This master’s degree will ultimately enable students to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create
  • Students will also have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills
Fees componentsAmount
Tuition & fees1980874 INR
Hostel & Meals705837 INR
Insurance33430 INR
Housing Application Fee1514 INR
Ancillary Housing Fees28045 INR
Student Services and Amenities Fee17276 INR
Total786102 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
Bachelors50.0%
  • A recognized bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business
  • Other tertiary qualifications combined with extensive professional work experience will be considered
ExamsTOEFL: 86
  • With no score below 18 in Reading & Writing, 17 in Listening & Speaking

IELTS: 6.5
  • With no score below 6.0 in each component

PTE: 62
  • No score of less than 54 in each component

Additional info
  • Applicants may be considered for ELP waiver if successfully completing two (2) years of secondary or tertiary study at an approved institution where:
    • The language of instruction was English; and
    • The institution is located in a country where the official language is English.
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