Marketing & Business Analysis MSc

The University of Edinburgh

Edinburgh, Edinburgh, UK
Marketing & Business Analysis MSc
Duration1 Year
LevelMasters Program
  • This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems
  • Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics, and forecasting, marketing research methods, and more advanced applications in credit risk management, problem-solving and spreadsheet modeling skills and data mining
  • This practical application of quantitative marketing taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers, and marketing researchers
Fees componentsAmount
Tuition & fees2429009 INR
Hostel & Meals613794 INR
Transportation79108 INR
Books/Computer Equipments105477 INR
Personal Expenses316430 INR
Total1114809 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
Bachelors60.0%
  • Applicants will need a UK first-class or 2:1 honors degree from a good university in one of the subjects below, or an equivalent overseas qualification
    • An undergraduate degree in a business or management related subject with some quantitative elements is normally required
    • Candidates with degrees in science, mathematics, engineering, informatics or statistics will also be considered
    • Candidates with a very good Honours degree in a numerate or quantitative subject area or relevant business experience will be considered on an individual basis
ExamsIELTS: 7
  • With at least 6.0 in each module

PTE: 67
  • With at least 56 in each of the Communicative Skills sections

Additional info
  • Relevant work experience is not required but may increase the applicant's chances of acceptance
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this program
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